Why Auction?

While some old-school agents will still say “Auctions don’t work in my area” or “Auction only works on certain properties”, the reverse has been proven to be true.  Agents skilled in the use of the Auction method are regularly achieving great results in every geographical location and on every style of property.

Over the past few years, the proportion of properties across Australia being sold by Auction has been steadily rising as the method becomes increasingly popular with both sellers and buyers. The Sunshine Coast property market has been a leader in this movement, with one of the highest proportion of Auctions of any non-capital city across Australia.

THERE ARE COMPELLING REASONS FOR CHOOSING AUCTION AS YOUR SELLING METHOD

There’s a good reason for this trajectory. Put simply, Auction is the fairest and most transparent way for buyers and sellers to come together, whilst enabling the best possible sales outcome.

The team at Amber Werchon Property have an impressive Auction track record, both in-room and on-site. On average, better outcomes are achieved in a shorter period of time with Auction than is possible with the traditional private treaty method – that is, selling with a price.

ACHIEVING THE BEST POSSIBLE PRICE IN ACCORDANCE WITH MARKET CONDITIONS

Removing price from any marketing creates a competitive environment, whereby interested parties have to compete with other buyers to secure the property. While feedback is gathered throughout the campaign to enable the seller to formulate reasonable expectations of what the property might sell for on Auction day, it’s not unusual for a property to then sell at Auction well above the seller’s reserve.

SECURING A RESULT IN A SHORTER TIME FRAME

An Auction campaign has a fixed time frame, creating a deadline for buyers.  The resulting sense of urgency will ensure a result one way or the other within a period of around four to five weeks.

EXPOSURE

The increased exposure your property receives during the intense marketing campaign ensures as many prospective buyers as possible are aware of your property. This is the basis of a successful auction campaign – ensuring every potential buyer who’s active in the marketplace is aware of the opportunity and brought together to compete, all at the same time;

UNCONDITIONAL SALE

Private treaty sales are open to conditions and may be subject to things like the cooling off period, a building and pest report, or finance approval – even the sale of another property. If the conditions are not met, the sale falls through and it’s back to the starting block. When you sell at auction, the sale is immediately unconditional, meaning the buyer cannot pull out of the contract for any reason. This certainty gives you greater peace of mind, allowing you to make decisions as soon as the auctioneer’s hammer falls through to settlement day without the private treaty risks.

“PASSED IN” DOESN’T MEAN FAILURE

If for any reason a property does not sell under the hammer on auction day, statistics demonstrate that the majority of auction properties will sell in the subsequent two week period. Conducted effectively, the auction process remains a solid way to clarify sellers’ expectations and the perception by buyers of current market value, generally enabling parties to negotiate to a mutually agreeable sale.