Gone are the days of the property listing in the weekend newspaper as the primary tactic for selling a home. Digital marketing has not only transformed the way houses are listed and sold, but also given sellers plenty of new options to attract the perfect buyer.
Whether you’re selling a home or using digital marketing to sell products or services, the fundamental principles remain the same.
Digital marketing has unlocked unparallel targeting, however, it’s important to make the distinction between capturing existing demand and increasing demand.
Capturing demand:
By simply listing a property through online channels such as realestate.com.au and domain.com.au you put your property in front of a high concentration of legitimate home buyers, not unlike the aforementioned weekend property lift-outs.
These platforms, unlike the printed versions, then offer you the ability to ‘retarget’ people (or people like them) that have viewed your property, allowing you to increase the frequency of them seeing your property and, as the logic goes, increase the potential of their interest. These tactics are very much about capturing existing demand for your style of home and/or its location.
Increasing demand:
In addition to capturing demand, you can also employ smart techniques to target a wider pool of people. While they may not necessarily be in-market for a new home, there may be something about the style or location of your home that piques their interest.
Often, buyers who are allured by a specific home and not necessarily in-market, are willing to pay a premium given a more emotive connection, as opposed to a process of sifting through options.
Presenting your home:
The next consideration is how you digitally present your home. Of course, photos are a key part of this, however, increasingly virtual tours are helping provide interstate and time-poor buyers the ability to increase engagement with your home and therefore build a stronger connection with it.
What digital marketing tactics you employ, how wide you spread your net and how you present your home come down to your personal motivations and key objectives for selling. The AW team will start by understanding your situation and will help you put in place the right plan to achieve your ambitions.
To start a conversation about what selling your home could look like, reach out to the team on 07 5430 0888 or email info@amberwerchon.com.au