While virtual tours were thrust upon us during home inspection restrictions during Covid, they have become part of the ‘norm’ when it comes to real estate inspections. They have proven to offer sellers and buyers many additional advantages to the traditional inspections.
Make your home open 24/7
Not unlike many other types of purchases, potential buyers are increasingly likely to make a decision based on a property’s online presence. This makes it all the more important to understand what makes a home stand out, before buyers even step through the front door.
Listings with virtual tours generate 87% more views than those without. 54% of buyers skip listings that don’t include virtual tours. (Source Realtor.com, 2020)
Style to your buyers demographic
By styling with your target buyer in mind, it’s more likely you’ll portray and home and lifestyle that appeals to them, practically and emotionally.
Provide a narrative to the virtual tour
Virtual Tours should be done in a way that helps buyers decide is a property is suitable to their needs, prior to viewing it in person.
When putting a virtual tour together, it’s best to start at the front gate or door, and replicate the way you would naturally walk through the home as if you were there in person. It should also reflect the flow of the home. This gives the prospective buyer the feeling of walking through the home without actually having to be physically there.
Allow a lifestyle to be imagined
With more people than ever looking at interstate property, more buyers are likely to be drawn to a property that has a virtual tour. In fact, statistics show that interstate inspections still account for 25.9% all property inspections in Australia. According to the latest data, Queensland remains in the lead, with an average of 33 per cent of all inspections on the Gold Coast, Sunshine Coast, and Brisbane coming from outside the state. (source sight unseen report Little Hinges, 2022)
Without senses such as smell and touch, it’s important that virtual listings portray a liveable look, from living areas with indoor plants to courtyards ready for a dinner party. Some buyers find that without these factors, it’s hard to have an emotional connection with the property, which can often be the deciding factor.
If you are thinking of selling and wanting to maximise the audience for your property, call our office on 5430 0888 or email info@amberwerchon.com.au