Virtual Tours have quickly become part of the ‘norm’ when it comes to real estate inspections, especially during open home restrictions during Covid-19.
And while restrictions have begun to ease, potential buyers are increasingly likely to make a decision based on a property’s online presence. This makes it all the more important to understand what makes a home stand out before buyers even step through the front door.
Style accordingly to your buyer demographic
Even in the current environment, Australian furniture and design company Coco Republic has reported an increase in the number of properties they are styling. By identifying buyer demographics and tastes, this allows the appropriate type of property styling to appeal to a particular home’s target market.
Provide a narrative to the virtual tour
Virtual Tours should be done in a way that helps buyers decide if a property is suitable to their needs, prior to viewing it in person.
When putting a virtual tour together, it’s best to start at the front door or front gate and replicate the way you would naturally walk through the home as if you were there in person.
Allow a lifestyle to be imagined
With open homes still with a maximum number of attendees allowed, buyers are more selective to the number of properties they are inspecting and therefore are heavily reliant on what is available online. More buyers are likely to be drawn to listings that portray a lived-in look, from a living room with indoor plants and a courtyard that looks like it’s ready for a dinner party. Some buyers find that without these factors, it’s hard to have an emotional connection with the property, which can often be the deciding factor.
